Case Study — Recreation

XJump: 105,000 Search Impressions and 1,490 Clicks in Six Months

SEO content strategy supporting organic visibility for a business in the recreation sector.

Client: XJump · Recreation & Leisure · Role: SEO Content Strategist

Reported period: six months.

Visit XJump.com
Reported results

105,000

Search impressions in six months

1,490

Organic search clicks in six months

1.42%

Click-through rate, calculated from the displayed, rounded impression and click figures

26.7

Average search position

Project overview

My work with XJump focused on developing and executing an SEO content strategy to support its organic search presence.

The project emphasized building a consistent approach to content and establishing visibility across relevant searches. The accompanying Search Console report documents the website's performance over a six-month period.

My contribution

I worked on the strategy and execution of XJump's SEO content activity.

My contribution centered on establishing a content approach that supported organic discovery and could be developed over time. This connected the direction of the content work with the broader objective of increasing the website's visibility in search.

The performance evidence presented here relates to the website as a whole during the reporting period, rather than an isolated measurement of individual articles or changes.

Reported results

The CTR is approximately 1.42%, calculated from the displayed, rounded impression and click figures.

What the results show

The report records 105,000 appearances in search results and 1,490 clicks during the six-month window.

These figures establish that the website was gaining search exposure and attracting visits. They do not, on their own, establish revenue, lead generation, or the increase from a previous period.

The reported average position of 26.7 describes the combined search appearances in the report. It does not mean every keyword ranked at that position, or establish what proportion of impressions came from the top 10.

Project takeaway

This project reflects my contribution to developing an SEO content strategy and supporting its execution.

The reported results provide a measurable record of the website's search visibility during the period. They also establish a useful reference point for evaluating future content work through changes in relevant queries, page performance, and organic clicks.

Build a clearer direction for your SEO content

I help businesses plan and develop content around relevant search opportunities, with a practical focus on useful pages and measurable performance.